More than a decade of consistent results.

30 Year Clothing

Fashion · Sustainability

The PR campaign that built a multi-million pound brand.

TCPR was the sole factor in building 30 Year Clothing into a multi-million pound business. GQ described the brand as a £3 million business in their feature, with coverage secured across BBC, The Guardian, The Independent and over 50 international outlets. The volume of inbound requests from other founders asking how the press coverage was achieved was so significant it became the founding case study for an entirely new business. TCPR has been built on that single principle ever since: the right story, told to the right people, builds businesses.

Rubik's

Brand · Entertainment

A puzzle reborn, from Spin Master to Hollywood to Harry Styles.

We ran the communications for Rubik's from 2016, working directly with the Head of Global Marketing through the brand's most commercially significant modern period — a campaign that helped build the editorial authority and cultural momentum behind toy and entertainment giant Spin Master's $50 million acquisition in January 2021. Coverage spanned the Wall Street Journal, the New York Times, Forbes, CNBC, the Washington Post and Inc., culminating in a first-person Washington Post op-ed authored by inventor Ernő Rubik himself. During this period the cube's cultural reach expanded across music, fashion and film: Harry Styles wove Rubik's branding into the official merchandise of his 89-show Live on Tour world tour; Uniqlo launched a streetwear collaboration across 1,500-plus stores globally; and Steven Spielberg's Ready Player One cast the cube as the pivotal Zemeckis Cube in a film grossing $607.9 million worldwide.

Rubik's × McDonald's

Brand · Licensing

Rubik's in Happy Meals across 34 countries.

We executed the brand collaboration between Rubik's and McDonald's producing themed puzzles for Happy Meals alongside SmileyWorld and Illumination's Minions. McDonald's serves approximately 69 million customers per day across 40,000 locations globally. Distribution across 34 countries simultaneously gave Rubik's brand exposure to hundreds of millions of consumers in a single campaign, one of the largest simultaneous brand activations in the company's history.

Rubik's Cube World Cup × Red Bull

Sport · Heritage

Global PR for elite speedcubing.

We ran global communications for the annual Red Bull Rubik's Cube World Cup, the competition that transformed speedcubing from niche hobby to international spectator sport. The event attracts competitors from over 50 countries and is broadcast to hundreds of thousands of viewers globally via Red Bull's media network, which reaches over 12 million YouTube subscribers alone. Press coverage secured across the BBC, Reuters and Associated Press reached audiences in over 30 countries. Rubik's, which has now sold over 450 million cubes, gained significant new audience awareness among the 18 to 35 demographic through the World Cup's media reach.

Sweaty Betty

Fashion · Activewear

Editorial authority behind a $410 million acquisition.

Founded in London in 1998 with a mission to empower women through fitness, Sweaty Betty had grown into one of Britain's most celebrated activewear brands — home to the iconic Power Leggings, a pair of which sells every 60 seconds. We built and sustained the brand's editorial presence across the UK's most influential lifestyle, fashion and fitness publications, securing product placement in the Evening Standard and coverage across Marie Claire and Women's Health throughout the most commercially significant period in the brand's history. In August 2021, Sweaty Betty was acquired by Wolverine Worldwide for $410 million.

Castore × Rangers FC

Sport · Fashion

The campaign that launched a unicorn.

We led PR around Castore's launch of Rangers FC's first football kits, the campaign that marked Castore's entry into elite football and performed so well that Rangers FC themselves approached us to handle their own PR. Castore went on to raise £145 million in November 2023, reaching a valuation of £950 million, with partnerships spanning Premier League clubs, McLaren F1 and Red Bull Racing. The brand targeted revenues of £200 million in 2023, representing 100 per cent growth year on year. We were there at the beginning.

Castore × Andy Murray

Sport · Brand

Andy Murray, on Castore, in the global press.

We arranged Andy Murray's global press around his £8 million ambassadorship of and investment in Castore — the partnership that announced the brand's arrival at the highest level of world sport. We secured coverage across the Financial Times, The Telegraph, Business Insider, FashionNetwork and FashionUnited, reaching tens of millions of readers. In the period that followed, Castore went on to report revenues approaching £50 million with triple-digit growth and reached a valuation of £950 million. Murray's endorsement was the signal to the sporting world that Castore had arrived — and we made sure the world heard it.

Lumie

Wellness · Health-tech

Over £10 million in annual sales and retail partnerships on three continents.

Lumie has been a TCPR client for over ten years. Our PR coverage has helped Lumie expand into America, with retail partnerships including Target, as well as Boots and John Lewis in the UK, and grow to over £10 million in annual sales. A decade of consistent coverage in The Guardian, The Times, Which?, Women's Health and Men's Health has established Lumie as the most recognised light therapy brand in the global market, the definitive proof that sustained editorial presence produces compounding commercial results.

Hometree

Energy · Sustainability

From brand new startup to £85 million raised and $71 million annual revenue.

Recruited directly by founder Simon Phelan to lead Hometree's PR as a startup with no press profile. We secured top-tier coverage in Sky News and Bloomberg that gave Hometree the credibility to attract institutional capital. Simon Phelan has since raised over £85 million from world-class investors including Legal & General Capital, BlackRock and Energy Impact Partners. Hometree has raised a total of $268 million across 12 funding rounds and generated annual revenue of $71 million. It is now one of the UK's leading residential energy services challengers to British Gas.

BRD Wallet

Crypto · Fintech

From launch to Coinbase acquisition, with 10 million users and $20 billion in assets.

We led communications for cryptocurrency wallet BRD from launch, securing coverage in TechCrunch, PCMag and Business Insider that established BRD as one of the most credible names in self-custody crypto wallets. At the time of the Coinbase acquisition BRD had over 10 million users globally and $20 billion in assets under protection. On the announcement of the acquisition BRD's token price increased over 588 per cent within 24 hours. Acquired by Coinbase in November 2021 for an undisclosed sum.

Luno × All Points East

Fintech · Live

93 per cent brand recall across 350,000 festival goers.

We led marketing for cryptocurrency exchange Luno's presenting partnership of All Points East festival with AEG Presents, a 350,000 attendee event headlined by Gorillaz, The Chemical Brothers, Tame Impala and Nick Cave and the Bad Seeds. Results independently verified by AEG Global Partnerships: 93 per cent of festival visitors had on-site recall of the Luno brand, and 44 per cent of attendees said they were likely to recommend Luno to a friend based solely on their festival experience. A 30 per cent uplift in brand awareness within the first year, among the strongest brand awareness outcomes recorded across AEG's European festival portfolio.

Henry Poole & Co

Luxury · Heritage

The first PRs in 200 years of Savile Row history.

Engaged as the first ever PRs in the 200-year history of Henry Poole, inventors of the tuxedo, outfitters to Napoleon, Churchill and King Charles III. We built a PR programme from nothing, securing coverage in GQ, BBC, The Times and international fashion press across Europe, the US and Asia, and executing collaborations with Adidas, Land Rover and Coutts that introduced a 200-year-old institution to a global contemporary audience for the first time in its history.

Henry Poole × Adidas

Fashion · Collaboration

Sold out on release. Cult vintage resale status achieved.

We executed the partnership using Poole's heritage suiting fabric on a limited-edition Adidas NMD trainer. Featured in GQ, which reaches over 5 million readers globally, the drop sold out immediately on release and became a cult vintage resale item trading at significant premium on secondary markets. A single collaboration that introduced Henry Poole to the global streetwear audience in one campaign.

Henry Poole × Darkest Hour

Film · Heritage

BBC News coverage as Churchill's tailor dressed Gary Oldman.

We handled PR around Poole's work costuming Gary Oldman in Darkest Hour. The film grossed over $56 million at the international box office. The campaign earned international coverage including BBC News, positioning Henry Poole at the intersection of British heritage, film and fashion at maximum global visibility.

Henry Poole × Land Rover

Luxury · Collaboration

50 jackets for 50 years of Range Rover. Sold out.

We led communications on the collaboration marking the 50th anniversary of the Range Rover: 50 limited-edition jackets cut from a bespoke 12oz lambswool cloth designed by Land Rover's Chief Creative Officer Professor Gerry McGovern OBE, woven by Fox Brothers in Somerset in the original 1970 Range Rover paint colours of Tuscan Blue, Bahama Gold and Davos White. We secured coverage across FashionNetwork, Luxuo, CPP-Luxury, Luxurious Magazine and Savile Row Bespoke, positioning a 200-year-old Savile Row institution alongside one of the world's most recognisable luxury vehicle brands. A sell-out limited edition that introduced Henry Poole to a global audience of luxury motoring enthusiasts.

Henry Poole × Coutts

Luxury · Finance

Two British institutions. 200 years of partnership.

We marked the 200-year association between Henry Poole and Coutts, the private bank to approximately 60,000 ultra-high-net-worth clients including members of the Royal Family. Through a co-designed limited-edition cloth and a joint celebration, we placed Henry Poole directly in front of the single most commercially valuable audience a Savile Row tailor can reach — Britain's wealthiest individuals — and reinforced two centuries of shared heritage between bank and tailor.

Rose & Willard

Fashion · Celebrity

Broadcast, broadsheet and a cast of Hollywood names.

We led PR for Rose & Willard, securing coverage across the BBC, ITV, The Guardian, The Times, The Telegraph, Forbes, WWD, Business Insider, Quartz, Entrepreneur, The Spectator, Marie Claire, HuffPost and the Hindustan Times — and building the celebrity relationships that put the brand on Jennifer Aniston, Pippa Middleton, Gemma Arterton, Michelle Dockery, Naomie Harris and Elisabeth Moss. National broadcast, the full range of British broadsheets, international business press and an extraordinary roster of film and television names, all from a single campaign. The definitive proof that the right PR places a British label in the same frame as Hollywood.

Cocorose London × Pippa Middleton

Fashion · Celebrity

Pippa Middleton in Cocorose and a £1 million sales lift.

We secured Cocorose London the opportunity to make footwear for Pippa Middleton. The resulting Daily Mail feature, published on Mail Online which attracts over 200 million monthly users globally, generated over £1 million in direct sales uplift for the brand. One placement, one celebrity, one million pounds. The most directly measurable commercial outcome in TCPR's history.

Jardine of London

Fashion · Celebrity

Four of cinema's biggest names, dressing a British label.

We led PR for Jardine of London, securing coverage across the Daily Express, City AM and HuffPost and building the celebrity relationships that put the brand on some of the most recognisable women in film — Emma Watson, Keira Knightley, Naomi Watts and Rosamund Pike. National press paired with A-list visibility gave a British label the kind of editorial and celebrity authority most brands never achieve, proving that the right campaign places a small label in the same frame as the biggest names in cinema.

Hardvark

Fashion · Celebrity

National press, twice over, and a Bond on the client list.

We led PR for Hardvark, securing coverage across The Times, The Telegraph (twice), Forbes, Mashable, Business Traveller and The Irish News, and building the celebrity relationship that brought Pierce Brosnan onto the brand's customer list. Broadsheet authority, business press and an international film name in one campaign — the kind of editorial and celebrity reach that establishes a young label as serious from the outset.

Verry Kerry × Joanna Lumley

Fashion · Celebrity

A celebrity ambassador, acquired at zero cost.

We identified Joanna Lumley as the perfect ambassador for Verry Kerry's kimonos and built the relationship directly. No fee. Joanna promoted the brand on television and social media entirely of her own volition, reaching millions of viewers across the UK. A placement that would typically command a five to six figure talent fee, delivered at zero cost through relationships and editorial judgement.

Corrymoor

Lifestyle · DTC

One story angle. Total worldwide sell-out.

We identified the newsworthy angle for this family-owned Devon brand: socks you do not need to wash. International press coverage was so overwhelming that Corrymoor, selling approximately 20,000 pairs of socks per year, sold out their entire global stock and asked us to pause our services while they manufactured enough product to meet demand. One angle. One campaign. A supply crisis caused by success.

Build-A-Bear

Family · Retail

Pay Your Age. Brand awareness up 467 per cent overnight.

Our 'Pay Your Age' press campaign for Build-A-Bear created queues of over a mile outside shopping centres across the UK, US, Canada and Australia, so extreme that local authorities demanded stores limit entry for safety reasons. Build-A-Bear's brand attention score rocketed from 3 per cent to 17 per cent within days of the campaign launch, a near 467 per cent increase in brand awareness in one of the fastest mass-awareness events in retail history. Build-A-Bear's CEO confirmed the Pay Your Age period delivered meaningful profit and a sales surge in the final four weeks of their second quarter. Our crisis communications then successfully preserved brand equity in the aftermath.

Keela

Outdoor · Apparel

43 per cent sales growth and four consecutive years of record revenue.

We provided marketing and PR services to Keela, a Scottish outdoor-clothing manufacturer trusted by Mountain Rescue Teams, Tactical Forces and expedition teams globally, helping revitalise the brand ahead of a significant investment phase. We secured coverage across the Daily Mail, The Independent, The Sunday Times and Scots Magazine. Keela subsequently reported a 43 per cent increase in sales growth and a 30 per cent increase in its workforce. The brand has since celebrated four consecutive years of record growth, a £5 million investment programme in sustainability and product development and annual revenue of $21.4 million.

Alexa Chung's Villoid

Tech · Fashion

Users in 180 countries and $3.88 million raised.

Hired by Alexa Chung to launch her fashion curation app Villoid, we achieved major international press coverage including a CNBC interview. Villoid grew to users in 180 countries and raised nearly $2 million in a subsequent funding round from existing investors. The company has since raised a total of $3.88 million and reached a valuation of $16.85 million. The launch campaign, including the CNBC coverage we secured, positioned Villoid as a credible entrant in the fashion technology space from its first day publicly.

Nigel Olsson × Glastonbury

Music · Live

Stealing the show in a purple suit.

A client since 2014, Elton John's drummer of over 50 years trusted us with everything from major international tours with Elton to his scene-stealing Glastonbury appearance. Glastonbury is the most watched music event in the world, with BBC broadcasts alone reaching over 30 million viewers annually. Coverage across BBC, The Guardian, NME, Rolling Stone and international music press reached an estimated audience of tens of millions. A single performance turned into a global press moment.

Nigel Olsson × Sir Elton John

Music · Production

Bandmates since 1969.

TCPR's PR work was the sole reason Nigel Olsson was able to raise the funding to record his new album at world class studios including The Village and Bandrika in Los Angeles. We handled executive production overseeing Sir Elton John's studio day with Nigel on a new version of 'United We Stand', Elton's first appearance on a Nigel record since the 1980s. The album also features Ringo Starr on drums, Chicago lead singers Jason Scheff and Bill Champlin, and songs contributed by Barry Gibb.

The Stylistics × Shania Twain

Music · Production

A Shania Twain comeback single and a sold-out international tour.

The Stylistics wanted a comeback single with a global star. We secured Shania Twain, an artist with over 100 million records sold globally, and produced 'Yes, I Will', bringing in world-class musicians including Nathan East, Steve Lukather, Gene Simmons of KISS and Ronnie Wood of The Rolling Stones. The single was covered in Billboard and across international music press. The Stylistics followed it with a sold-out Greatest Hits Tour spanning the UK, including York Barbican, Nottingham Royal Concert Hall, Birmingham Alexandra, Liverpool Philharmonic Hall and Croydon Fairfield Halls, alongside simultaneous sold-out touring across the US and Japan.

Sir El Tom

Music · Live

From the local pub to Carnegie Hall.

We spearheaded PR and marketing for the world's number one Elton John tribute act, taking the show from a local pub performance to Carnegie Hall in New York — 2,804 seats, one of the most prestigious concert venues in the world — the Adelphi Theatre in London, Teatro Tivoli in Lisbon and a tour spanning all 50 American states.

Greatest Music of All Time Podcast

Music · Media

The podcast that booked the biggest names in music.

We ran booking for the Greatest Music of All Time Podcast, securing in-depth interviews with some of the most significant names in music history — Smokey Robinson, David Crosby, Stewart Copeland of The Police, Seal, Gloria Estefan, Don McLean, Johnny Marr of The Smiths, Jon Anderson of Yes, Shaggy, RAYE and Chance the Rapper among more than forty artists. Securing access of this calibre, consistently, is the clearest demonstration of the media relationships and booking power that sit behind every TCPR campaign.