Selected work · 2015 to present

More than a decade of earned attention.

A selection from across fashion, music, sport, lifestyle, fintech and beyond. Every brief is different. The through-line is editorial craft and relationships that take years to build.

  • 01
    GQ magazine feature on 30 Year Clothing.

    30 Year Clothing

    Fashion · Sustainability

    The founder story that launched the consultancy.

    TCPR was born out of the global press coverage founder Tom Cridland secured for his sustainable fashion brand, 30 Year Clothing. Other founders started asking how, and TCPR has been answering ever since.

  • 02
    Elton John and Nigel Olsson on stage.

    Nigel Olsson × Glastonbury

    Music · Live

    Stealing the show in a purple suit.

    A client since 2014, Elton John's drummer Nigel Olsson has trusted us with everything from major international tours with Elton to his scene-stealing Glastonbury appearance.

  • 03
    Nigel Olsson and Elton John together in the recording studio.

    Nigel Olsson × Sir Elton John

    Music · Production

    Reuniting Elton and Nigel on record, after 40 years.

    We handled executive production for Nigel Olsson's new album featuring Ringo Starr, overseeing Sir Elton John's studio day with Nigel on a new version of 'United We Stand' — Elton's first appearance on a Nigel record since the 1980s.

  • 04
    Rubik's Cube World Cup podium ceremony.

    Rubik's Cube World Cup × Red Bull

    Sport · Heritage

    Global PR for elite speedcubing.

    Global communications for the annual elite speedcubing competition, securing major international press coverage and elevating speedcubing as a professional mind sport.

  • 05
    McDonalds outdoor display featuring Rubik's branded characters.

    Rubik's × McDonalds

    Brand · Licensing

    Rubik's in Happy Meals across 34 countries.

    We executed a brand collaboration between Rubik's and McDonalds, producing themed puzzles for Happy Meals including SmileyWorld and Illumination's Minions, generating exposure for Rubik's across 34 countries.

  • 06
    The Guardian review of the Lumie Bodyclock.

    Lumie

    Wellness · Health-tech

    A decade of British light therapy press.

    We have been engaged to provide Lumie's public relations services for over 10 years, securing sustained coverage across consumer, wellness and product-review press.

  • 07
    BRD Wallet app interface.

    BRD Wallet

    Crypto · Fintech

    From launch to Coinbase acquisition.

    We led communications for cryptocurrency wallet BRD — later acquired by Coinbase — securing coverage with PCMag, TechCrunch and Business Insider, among others.

  • 08
    All Points East festival branding.

    Luno × All Points East

    Fintech · Live

    Festival-scale exposure for crypto.

    We led marketing for cryptocurrency exchange Luno's sponsorship of All Points East, working with AEG Presents to make the festival partnership a resounding success.

  • 09
    The interior of Henry Poole on Savile Row.

    Henry Poole & Co

    Luxury · Heritage

    The first PRs in 200 years of Savile Row history.

    We were engaged as the first ever PRs in the 200-year history of Henry Poole, the original tailors of Savile Row, inventors of the tuxedo, and outfitters to Napoleon, Churchill and King Charles III.

  • 10
    Adidas NMD trainers made from Henry Poole suiting fabric.

    Henry Poole × Adidas

    Fashion · Collaboration

    Savile Row suiting fabric, on Adidas trainers.

    We executed an innovative partnership using Poole's suiting fabric on Adidas trainers. Featured in GQ, the drop sold out and became a cult vintage resale item, introducing Poole to a new generation.

  • 11
    Still from the film Darkest Hour.

    Henry Poole × Darkest Hour

    Film · Heritage

    Tailoring Churchill for the big screen.

    We handled PR around Poole's work on Darkest Hour, the Churchill biopic — Churchill being one of Poole's historical clients. The campaign earned international editorial coverage including BBC News.

  • 12
    Henry Poole and Land Rover collaboration with vintage and new Range Rovers.

    Henry Poole × Land Rover

    Luxury · Collaboration

    50 jackets for 50 years of Range Rover.

    We led communications on Poole's collaboration with Land Rover for the 50th anniversary of the Range Rover — a bespoke lambswool fabric inspired by 1970s Range Rover paint colours, made into 50 limited-edition jackets.

  • 13
    Coutts dark blue card with crown emblem.

    Henry Poole × Coutts

    Luxury · Finance

    Celebrating a 200-year banking partnership.

    We helped organise a celebration of the 200-year association between Coutts and Poole, featuring a co-designed limited-edition ink-blue Henry Poole House Special cloth.

  • 14
    Castore and Rangers FC 'A New Era' campaign.

    Castore × Rangers FC

    Sport · Fashion

    A new era for Castore in football.

    We led PR around Castore's first football kits for Rangers. The campaign went so well, Rangers themselves approached us to handle their own PR — which we had to turn down to maintain focus on Castore.

  • 15
    Andy Murray celebrating on court.

    Castore × Andy Murray

    Sport · Brand

    Andy Murray, on Castore, in the global press.

    We arranged Andy Murray's interviews around his involvement with Castore, securing coverage across the international press.

  • 16
    Kilometre Paris Beach Club bags.

    Kilometre Paris

    Luxury · Fashion

    Vogue and The Sunday Times for a Parisian luxury brand.

    Engaged by this luxury Parisian fashion brand for public relations, we secured coverage in Vogue and The Sunday Times.

  • 17
    Hometree brand identity.

    Hometree

    Energy · Sustainability

    From startup to Series A momentum.

    Recruited directly by founder Simon Phelan to lead Hometree's PR as a brand new startup. We secured top-tier coverage in Sky News and Bloomberg, helping build momentum into their Series A.

  • 18
    G7 Cornwall 2021 summit on the beach at Carbis Bay.

    Carbis Bay Hotel

    Hospitality · Public Affairs

    PR for the venue that hosted the G7.

    We provided PR and communications for Carbis Bay Hotel, host of the 47th G7 Summit in June 2021, welcoming Joe Biden, Boris Johnson, Emmanuel Macron and Angela Merkel.

  • 19
    Joanna Lumley wearing a Verry Kerry kimono.

    Verry Kerry × Joanna Lumley

    Fashion · Celebrity

    Joanna Lumley, without an influencer fee.

    We identified Joanna Lumley as the right celebrity to wear Verry Kerry's kimonos and built the relationship directly. No fee — Joanna promoted the brand of her own volition on TV and social media.

  • 20
    Pippa Middleton in Cocorose London footwear.

    Cocorose London × Pippa Middleton

    Fashion · Celebrity

    Pippa Middleton in Cocorose — and a £1m sales lift.

    We secured Cocorose London the opportunity to make footwear for Pippa Middleton. The resulting Daily Mail feature drove significant sales ROI for the brand.

  • 21
    The Stylistics and Shania Twain 'Yes, I Will' artwork.

    The Stylistics × Shania Twain

    Music · Production

    A Shania Twain comeback single for The Stylistics.

    The Stylistics wanted a comeback single with a major star. We secured Shania Twain and produced 'Yes, I Will', bringing in world-class musicians including Nathan East and Steve Lukather.

  • 22
    Craghoppers brand imagery against a mountain backdrop.

    Craghoppers

    Outdoor · Heritage

    PR for 60 years of British outdoor.

    We ran public relations for Craghoppers, the British outdoor clothing manufacturer with over 60 years of history.

  • 23
    Drapers feature on Duke & Dexter founder Archie Hewlett.

    Duke & Dexter

    Fashion · Founder

    The founder story of a £5,000 fashion brand.

    We worked with founder Archie Hewlett to secure press on his entrepreneurial journey from £5,000 and a passion for vintage slippers to a global footwear brand.

  • 24
    Shortform book summary platform.

    Shortform

    Tech · Education

    Communications for the world's best book summaries.

    We built the communications strategy for Shortform, now recognised globally for offering comprehensive summaries of more than 1,000 of the world's best books.

  • 25
    The Telegraph article on Corrymoor goat-hair socks.

    Corrymoor

    Lifestyle · DTC

    The 'no-smell socks' that sold out worldwide.

    We identified the 'socks you don't need to wash' as a newsworthy angle for this family-owned Devon brand. International press coverage was so heavy they sold out of stock and asked us to pause our services.

  • 26
    Crowds queuing outside a Build-A-Bear Workshop for Pay Your Age.

    Build-A-Bear

    Family · Retail

    'Pay Your Age' — the launch that broke shopping centres.

    Our 'Pay Your Age' press campaign for Build-A-Bear was too successful, overwhelming shopping centres globally. Our crisis communications then helped resolve the issues caused by excess demand.

  • 27
    Drumeo studio drum kit.

    Drumeo

    Music · Education

    PR for the world's leading drumming platform.

    We led PR for Drumeo, now the world's leading online music education platform for drummers.

  • 28
    Santamaria Shirtmakers London storefront.

    Santamaria Shirtmakers

    Fashion · Heritage

    Launching a London shirtmaker.

    We launched the beautiful new London shop for Santamaria Shirtmakers.

  • 29
    Alexa Chung on CNBC discussing the Villoid app.

    Alexa Chung's Villoid

    Tech · Fashion

    International press for Alexa Chung's app launch.

    Hired by Alexa Chung to launch her app Villoid, we achieved major international press coverage including a CNBC interview.

  • 30
    Silver Aston Martin DB5.

    Atelier Jalaper × Aston Martin DB5

    Luxury · Watches

    Watch dials forged from an Aston Martin DB5.

    We executed a brand partnership for watch brand Atelier Jalaper — watch dials crafted directly from the aluminium bonnet of an authentic 1960s Aston Martin DB5.

  • 31
    Bodileys of Northampton shoemakers at work.

    Bodileys of Northampton

    Heritage · Footwear

    Reintroducing a 1919 shoemaker to the British public.

    Engaged by a historic Northampton footwear brand founded in 1919, we reintroduced them to the British public through editorial coverage in The Sunday Times and The Rake.

  • 32
    Rows of handcrafted Draper of Glastonbury sheepskin slippers.

    Draper of Glastonbury

    Heritage · Footwear

    A 1937 sheepskin slipper-maker, brought to a new audience.

    We handled communications for Draper of Glastonbury, handcrafting men's and women's sheepskin slippers since 1937.

  • 33
    Croft Residential property feature.

    Croft Residential

    Real Estate

    National press for the UK's most beautiful homes.

    Engaged by one of the leading independent British residential estate agencies, securing national press coverage for some of the most beautiful properties on the UK market.

  • 34
    Araldica Castelvero vineyards.

    Araldica Castelvero

    Food & Drink · Wine

    An Italian winemaker, landed in The Times.

    We led communications for Gruppo Araldica Castelvero, one of Italy's leading wine producing companies, securing them editorial coverage in The Times.

  • 35
    James Howells press feature.

    James Howells

    Crypto · Founder PR

    Public relations for the world's most famous lost-Bitcoin story.

    We were engaged by cryptocurrency entrepreneur James Howells to handle his public relations and communications.

  • 36
    Lee Oskar Harmonicas.

    Lee Oskar Harmonicas

    Music · Brand

    Revitalising a 1983 harmonica brand built by a WAR founder.

    Lee Oskar, founding member of WAR, has owned a manufacturer of superior-quality harmonicas since 1983 and enlisted us to revitalise their marketing and public relations.

  • 37
    Walls of Benin founder Chi Atanga on CNN.

    Walls of Benin

    Fashion · Founder PR

    From founder pitch to CNN, in weeks.

    Approached by Chi Atanga, founder of African luxury loungewear brand Walls of Benin, to secure startup press to help fundraising. He was quickly featured on CNN and completed a successful launch.

  • 38
    Swagger & Swoon wedding ties.

    Swagger & Swoon

    Fashion · E-commerce

    Communications for the UK's largest wedding tie brand.

    We handled PR and comms for Swagger & Swoon, the UK's largest provider of wedding ties and cravats, well known for their five-star colour-matching service.

  • 39
    Chapman heritage bags.

    Chapman

    Heritage · Country

    Sky News on the road to Carlisle.

    Working with CEO Daniel Chamier, we revitalised the British public profile of Chapman, manufacturers of fishing, shooting and luxury bags since 1984. A key milestone: Sky News sent a film crew to their Carlisle HQ for a full television feature.

  • 40
    Glebe Farm gluten-free oats.

    Glebe Farm

    Food & Drink

    The only farm in the UK milling its own gluten-free oats.

    We handled PR and social media for Glebe Farm, the only farm in the UK growing and processing gluten-free oats into porridge flakes and oat flour.

  • 41
    Shoegarden slippers.

    Shoegarden

    Heritage · Footwear

    Vogue and the Daily Mail for a 1973 family slipper maker.

    We were the first PR company hired by Shoegarden, a family business founded in 1973 selling slippers and clogs. We secured top-tier press in Vogue and the Daily Mail, driving significant ROI.

  • 42
    Iles Formula haircare products.

    Iles Formula

    Beauty · Haircare

    Cutting through a saturated haircare market.

    Engaged by haircare brand Iles Formula to provide communications and social media services, successfully positioning them as unique in an over-saturated market.

  • 43
    Floom florist marketplace.

    Floom

    Marketplace · Lifestyle

    Tatler and Entrepreneur for London's florists' marketplace.

    We handled PR for Floom, London's leading online marketplace for independent florists, securing editorial coverage in Tatler and Entrepreneur magazine and driving significant sales and brand awareness.

  • 44
    British Vintage Boxing apparel.

    British Vintage Boxing

    Fashion · Heritage

    A brand built on old-school boxing-gym aesthetics.

    We handled communications and social media for British Vintage Boxing, a British fashion brand making clothing inspired by old-school boxing gyms.

  • 45
    Tea & Tequila Mexican artisan fashion.

    Tea & Tequila

    Fashion · Artisan

    The Times and Cosmopolitan for Mexican artisan fashion.

    Tea & Tequila is a slow-fashion brand showcasing the talent of Mexican artisans. We secured founders Millie Wilson and Sarah Goodwin top-tier national coverage, including The Times and Cosmopolitan.

  • 46
    Hellfire Hot Sauce bottles.

    Hellfire Hot Sauce

    Food & Drink

    Setting the world on fire with flavour.

    We handled communications and social media for the American company Hellfire Hot Sauce, renowned for 'setting the world on fire with flavour'.

  • 47
    Richard Anderson Savile Row tailoring.

    Richard Anderson

    Tailoring · Savile Row

    Our first Savile Row brief, before Henry Poole.

    Before working for Henry Poole, our first public relations services on Savile Row were for veteran bespoke tailor Richard Anderson, for whom we secured top-tier international press.

  • 48
    Keela outdoor apparel.

    Keela

    Outdoor · Apparel

    Revitalising a Scottish outerwear pioneer ahead of a £40m raise.

    We provided marketing and PR services to Keela, a Scottish outdoor-clothing manufacturer founded over 40 years ago, helping revitalise the brand ahead of a further £40m investment round.

  • 49
    Sir El Tom Elton John tribute performance.

    Sir El Tom

    Music · Live

    From the local pub to Carnegie Hall.

    We spearheaded PR and marketing for the world's leading Elton John tribute act, taking the show all the way from the local pub to Carnegie Hall.

  • 50
    Greatest Music of All Time podcast.

    Greatest Music of All Time

    Podcast · Music

    Booking the icons, week after week.

    We booked every guest on the podcast, including Annie Lennox and Dave Stewart of Eurythmics, Verdine White and Philip Bailey of Earth, Wind & Fire, Chick Corea, Smokey Robinson, Chance the Rapper, Dionne Warwick, Kevin Bacon, Seal, David Guetta, Christina Hendricks and Michael Imperioli.